Part of a team updating store window vinyls. Focusing on UK supplier stories, showing source, fresh product and meal ideas.
Tesco Store Design Work
Working directly with the client to rebrand England’s first hand crafted lager micro brewery. Created a new identity and creative platform from packaging to online. Responsible for delivering all
creative and brand principles for all design elements through
external and internal communications.
Winner SIBA Awards 2008 Best Packaging and Best POS
General Merchandise. Part of a team developing a new store format for non food lifestyle items. Using simple navigation queues and adding warmth with photography of key items. My role required working closely with the merchandising categories and design managers. Duties included creating briefs, scamps, on site direction with stylists and photographers, overseeing postproduction through to roll out and standardisation.
The result helped provide easier navigation, improve sales and warm up the store environment.
Tesco Store Design work
Part of the Dell global team identifying what the product can do and target audience communicted through colour and lifestyle photography. Responsible for sourcing, art direction and design for the core image bank needed for each consumer segment.
Fitch work
Part of a team creating easier high level navigation that clearly improves the customer shopping journey.
Working closely with a design manager to improve the customer shopping experience throughout better sign posting of products and cost effective high level navigation.
Tesco Store Design work
Brand expression platform reflecting the hand crafted quality of the Danish tobacco brand Prince, Guides included packaging standards, brand expression and retail presence.
Fitch work
Adding warmth to customer journey in Tesco Express stores using a mix of materials and use of photography for navigation.
Canadian ITC tobacco brand Peter Jackson, limited edition packs for the 'Let it Show' campaign about bright ideas, colours and premium quality. Created distinct crests for each variant.
Fitch work
Part of a team - fresh food counter focus highlighting selected quality and freshness for service and self serve.
Tesco Store Design Work
Lead 2D designer working alongside 3D designers to evolve Greek gourmet open grill franchise to a UK market. Created and ownable brandmark using the olive and oregano leaf.
The Yard Creative work
Part of a team creating a clear way finding for exterior and interior signage around the Tesco campus.
Tesco Store Design / Edge work
Lead creative for pitch creating a brand identity that could translate across 2D and 3D executions for a new centre of excellence.
The Pulse Group work
Part of a team creating the corporate identity guidelines and event launch graphics for the Jaguar 2012 relaunch, including advertising, print and digital communication.
Imagination work
Independent Financial advisor set up. New identity and creative platform from print to online. Responsible for delivering all
creative and brand principles for all design elements through
external and internal communications.
