Part of a team - Highlighting UK supplier stories, showcasing the journey from source to quality fresh products, while providing meal inspiration to engage customers effectively.

Tesco Store Design Team

Rebranding project for a microbrewery, delivering comprehensive creative and brand principles that encompassed all design elements across external and internal communications, ensuring a strong and unified brand presence.

Winner SIBA Awards 2008 Best Packaging and Best POS

Defined key shopping missions for the bakery segment, establishing clear segmentation and theatrical elements to enhance the customer experience and drive engagement by aligning product offerings with consumer needs and preferences.

Tesco Store Design Team

Mission Based - integrating key missions to assist customers in finding and completing their shopping goals while promoting product quality and shopping convenience.

Tesco Store Design Team

General Merchandise. Part of a team developing a new store format for non food lifestyle items. Using simple navigation queues and adding warmth with photography of key items. My role required working closely with the merchandising categories and design managers. Duties included creating briefs, scamps, on site direction with stylists and photographers, overseeing postproduction through to roll out and standardisation.
The result helped provide easier navigation, improve sales and warm up the store environment.

Tesco Store Design Team

Part of the Dell global team. Established a clear product-led segmentation strategy for the retail proposition, through colour and lifestyle photography ensuring consistency across a global platform to enhance brand coherence and customer understanding.

Fitch work

Part of a team creating easier high level navigation that clearly improves the customer shopping journey.

Working closely with a design manager to improve the high-level navigation designed to enhance the customer shopping journey, featuring a flexible system that allows for easy updates to accommodate store range changes efficiently.

Tesco Store Design Team

Brand expression platform reflecting the hand crafted quality of the Danish tobacco brand Prince,

Created comprehensive brand expression style guidelines that define the attitude, personality, and expression of the brand across all interaction touch points, ensuring cohesive communication and engagement with customers.

Fitch work

Part of a team creating a comprehensive wayfinding system for both exterior and interior signage throughout the Tesco Welwyn Garden City campus, ensuring clear navigation and an intuitive experience for visitors and employees.

Edge work

Integrating key missions to assist customers in finding and completing their shopping goals while promoting product quality and shopping convenience.

Tesco Store Design Team

Provided art direction to enhance the customer journey in Tesco Express stores by incorporating a mix of materials and photography, creating a warm and inviting atmosphere that aids navigation.

Tesco Store Design Team

Canadian ITC tobacco brand Peter Jackson, limited edition packs for the 'Let it Show' campaign focused on bright ideas, vibrant colors, and premium quality, featuring unique crests for each of the three variants to enhance brand appeal and recognition.

Fitch work

Part of a team - fresh food counter that highlight selected quality and freshness, enhancing the customer experience for both service and self-serve options.

Tesco Store Design Team

Delivered design and art direction for departmental signage in Health & Wellness, emphasizing customer needs and life stages while incorporating warmth through textured elements and engaging photography

Tesco Store Design Team

Lead 2D designer working alongside 3D designers Evolved and developed a Greek gourmet kebab franchise tailored for the UK consumer base, focusing on menu, innovation, branding, and customer experience to resonate with local tastes while honoring traditional Greek cuisine.

The Yard Creative work

Developed an identity pitch and application proposal for the Goldsmiths Teaching Centre, focusing on a unique visual identity and branding strategy that reflects the institution’s values, mission, and educational environment.

The Pulse Group work

Part of a team creating a comprehensive rebrand of corporate identity relaunch guidelines for both print and digital formats, ensuring a cohesive visual identity that enhances brand recognition and aligns with the company’s objectives across all platforms for the Jaguar 2012 relaunch.

Imagination work